The mission of Kendall Hunt is to be a dynamic provider of quality educational products and services. We strive to meet the specific needs of the marketplace in a unique and progressive manner, and are committed to excellence and employee growth and development.
HIGHER EDUCATION PREK-12 EDUCATION RCL BENZIGER PARADIGM JIST
Case studies are a tested teaching strategy. Most case studies focus on talking about the client and what they did and not planning for their future. I will discuss how to use cases as live client substitutes and as preparation for real client work.
Teaching cases has it challenges. Students can be overconfident and many existing cases studies are only designed to diagnose problems or are carefully scripted to fit a narrow chapter lesson within a textbook.
This FREE 30-Minute Webinar presents strategies to move students beyond the confines of the case and its past and empowering them to create a fully implementable strategic plan. It explains the often missing element is looking forward into the unknown future, using marketing theory and research beyond the case and the textbook letting students prepare viable solutions that deepen their understanding and provide true simulations and preparation for successful client-based projects.
This webinar is presented by Dr. Renee Fontenot (Georgia College). She is the author of Strategic Marketing Cases: Smallville, Midville, & Grandville through Kendall Hunt Publishing.
Not sure if you can make it? Register anyway and receive a recorded version!
About the Presenter
For 30 years Dr. Renee Fontenot (Georgia College) has worked with businesses across a range of industries and different points in their lifecycle. Over the past 20 years, she has coached roughly 3,000 students through client-based projects for over 325 unique clients. Clients have come from across a broad spectrum, for-profit and not-for-profit, small and medium sized, start-up through decline. The cases are all real situations from real clients.
And on Tuesday, May 25th at 4:00 pm Eastern, join us for a 15-minute product showcase for Blest Are We Faith in Action for grades K-8. This will be an overview for both the School and Parish program. Participants will receive a FREE GIFT for attending. Register at:
https://zoom.us/meeting/register/tJcscO6grzosGNcHTC9NtR2w1OgKYs-3TpP7
After registering, participants will receive a confirmation email containing information about joining the meeting.
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